New Benefit at Bag, Borrow or Steal/Avelle

February 13, 2009 by Jai
Filed under Shopping

From the web site:

Renting from Avelle is smarter than ever. Because now you can earn equity in nearly any item you have on loan.
The amount of equity you’ll earn is based on the product you select. For most items, equity equals 70% of your rental fees. And for premium “it” products, it’s 50%. (As you’d imagine, Vintage styles, and a few other hard-to-find products are not included.)
You can apply your equity towards 90% of the purchase price of an item at any time while you’re renting it. It’s a nice way to try out a style before you decide to own it. And it’s also great news if you fall in love with something and decide you want to Steal It!
Perhaps best of all: this new benefit is easy to use. Equity amounts are now listed along with product information. Plus, your current equity balances can be reviewed any time by simply visiting the “Enjoying Now” section of your account information.
This is a service customers have been looking for, and we’re happy to provide it. So start building equity now!
SHOP NOW!
P.S. GOOD NEWS IF YOU’RE CURRENTLY RENTING AN ITEM: Under this new benefit, you’ll earn equity on all eligible rental fees you’ve paid to date!

This means that if you currently rent, some of that money will be going into the possibility of purchasing the item. So if you rented it and loved it, you have money applied towards that purchase. Loves it! I do miss the fact that they don’t have middle end brands to rent like Baby Phat, Guess and others. This is now very high end stuff!